Masterclass 1 lays the foundation for brand mastery with bedrock principles. This interactive workshop gives you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering.
Own the five core disciplines of differentiation, collaboration, innovation, validation, and cultivation by applying them in competitive team exercises guided and critiqued by Marty Neumeier.
Speak the language of brand to discuss, defend, and impact the branding process. Explore powerful methods of collaboration, brainstorming, and disruption. And expand your professional network with fellow international brand-masters-in-the-making.