Masterclass 1 kicks off brand mastery with principles, definitions, and techniques that fuel DISRUPTIVE THINKING—the foundation for modern branding. This interactive workshop is designed to get you comfortable with being uncomfortable, and confident with rapid and provocative ideation.
Explore core disciplines in differentiation, collaboration, innovation, validation, and cultivation. Set yourself up for strategic thinking with the Brand Commitment Matrix, and the positioning principle of Onlyness. Practice applying what you learn in competitive pressure-cooker team exercises.
Speak the language of brand to discuss, defend, and impact the branding process. And, expand your professional network with fellow international brand-masters-in-the-making.