MASTERCLASS : AESTHETICS

The capstone of our Masterclass program doesn't end with more thinking. It ends with TASTE.

Aesthetics isn't about decoration or vibe, and it can't be automated or outsourced. This is how you make decisions that peers and competitors can't/won't when conditions are ambiguous but the consequences are real. Not louder decisions. Not safer decisions. Better ones.  

We'll explore the arc of Aesthetic Intelligence: from using taste as an editorial standard in decision-making, to weaponizing your rationale, and ultimately leveraging accountability for the consequences of your thinking and making. When you can articulate why? a decision is right, and what happens because of it?, you don't need to hide behind consensus, data theater, or imposterconfidence anymore.

Your judgment stands on its own—and you stand out. 

Just like ear training for musicians, this Masterclass trains perception so you can recognize the difference between something that is technically correct and something that is fundamentally right.

Aesthetic Intelligence doesn't announce itself. It just shows up in work that ages well, in decisions that don't need to be defended, and in the uncompromised way of thinking and making that others can feel, even if they can't name it. 

In a world facing the (over)hyped encroachment of intelligences that are artificial and inhuman, this masterclass is for professionals who care about Actual Intelligence that has always mattered—and still does, more than ever.

  • Aesthetic Intelligence brings all of your trained thinking to the crux of decision-making, ownership, and leadership.

    Together we''ll:

    • Explore the role of Taste in brand and business design: how to think about it, how to use it, and how it can drive profitability for you and your audiences.

    • Practice evaluating scenarios, forming sound judgments, presenting them with strong rationale, and expressing the consequences you’d anticipate from your decision-making.

    This final masterclass in our series is approximately 20% lecture, 50% practice, and 30% critique.

    • This Masterclass is for the artisans, practitioners, and designers of brand and business who are ready to demonstrate a masterful command of thinking and making in this space.

      Seats are limited to preserve the depth of collaboration and critique.

  • The Level C FELLOWSHIP recognizes professionals who have completed the full Level C Masterclass sequence and demonstrated their ability to think, act, and lead across brand and business design.

    Fellowships are evaluated and conferred by Level C leadership on a case-by-case basis.

    You can apply for consideration of a Level C Fellowship by contacting us directly.

    Please see our FAQs for more details.

  • TBD Fall 2026

  • WHY FLORENCE AND NOT THE U.S.?
    We’re still not comfortable asking anyone to fly to the U.S. right now. It won’t always be that way, and as soon as things change, we want to be back on our home turf doing East- and West-Coast gigs. In the meantime, Florence is one of the world’s great cities, and there couldn’t be a more on-point place to do a LVLC workshop in 2026.

    WILL MARTY BE IN FLORENCE?
    Yes!

    WHY ARE THERE TWO PRICES FOR THIS CLASS?
    The price will increase after the first group of seats are sold. The earlier you enroll, the lower the price should be.

    ARE THERE ANY PRE-REQUISITES FOR THIS CLASS?
    No—but we strongly encourage you to have successfully completed most or all of the other masterclasses. Don’t say we didn’t warn you.

    DO I HAVE TO START YOUR PROGRAM WITH THIS CLASS?
    No–you can enroll in any of our classes, in any order, that you want.

    IS THERE A CERTIFICATE OR CREDENTIAL AWARDED IN THIS CLASS?
    Please see above or our FAQs for more information about our new FELLOWSHIP credential.

    CAN I SKIP A MASTERCLASS?
    Yes, if you don’t care about the LVLC credential.
    No, if you ultimately want the LVLC credential.

    WHAT IF I DON’T PASS OR SUCCESSFULLY COMPLETE THIS CLASS?
    You can take it again, and in most cases you can do so for free.

    CAN I TAKE THIS CLASS MORE THAN ONCE, EVEN IF I PASS IT?
    Usually yes, unless there are space or other logistical issues.

  • €2,000 — 2,200
    Any relevant VAT will be calculated and added at checkout.

    TERMS
    Details—including dates, guest clients, and schedules—are subject to change (rarely, but sometimes). If you cancel 30 days or more in advance, you’ll receive a refund, not including any processing fees or other fees applied at the time of purchase.

    If you cancel in less than 30 days, you’ll get a credit toward a future session of this class. No-shows and post-event cancellations are not eligible for refund or credit. Payment processing fees

    We do not reimburse travel or other incidental costs.