Masterclass 2 drills down into the most powerful discipline of brand-building: DIFFERENTIATION.
Learn how to define a compelling difference between your brand and competing brands, so that the company and its customers have a clear understanding of the brand’s competitive advantage.
Define what brand strategy really means and how it drives differentiation. Sharpen your problem framing and landscape mining so that the solution drives the right decisions. Focus on the structure of both strategy and storytelling, how they’re related, and the implications for tactics and execution.
You’ll finish Masterclass 2 with the tools to compete and win against any size competitor. And, you’ll wear a new badge of strategic mastery.